Avient ColorForward experts predict pandemic likely to influence colour preferences
Avient, a provider of specialized and sustainable material solutions and services, recently appear that Avient ColorWorks has launched ColorForward 2022. This 16thedition of the almanac color forecasting guide for the plastics manufacture marks its debut within Avient, which was formed this year from legacy businesses PolyOne and Clariant Masterbatch.
As in years past, ColorForward 2022 presents stories associated with iv societal trends that are expected to influence consumers consciously or unconsciously over the next few years. Each trend theme besides includes a palette of v associated colors that are predicted to arm-twist a response from consumers. Developed by a global squad, many of whom work in the iv Avient ColorWorks blueprint and technology centers around the world, this unique tool has become invaluable to plastic product designers and marketing professionals seeking help in making more informed color choices for new products and packaging.
This year, ColorForward 2022 trend watchers expect the effects of the Covid-19 pandemic to linger for some fourth dimension, even if vaccines and treatments allow the world to return to some semblance of 'normal.' Naturally, they debate this will drive societal trends and consumer response to colour in the near- and mid-term future.
Looking alee to 2022, the ColorForward team sees a silver lining around the pandemic cloud. They predict almost of us volition sally from this period of lockdowns and isolation stronger and more mature, potentially having discovered talents and interests we didn't know nosotros had earlier. They as well meet a growing movement toward national self-sufficiency and self-interest, as the Coronavirus has exposed the fragility of relying solely on a global supply chain. New, remote approaches to working will go along even after the pandemic is under control, according to the proficient team, making it increasingly difficult to find a reasonable piece of work/life balance. Yet, this trend will also provide new levels of flexibility and freedom. Finally, the team notes how the current crunch has highlighted weaknesses in the existing healthcare system. They foresee accelerated acceptance of tele-medicine and other new approaches to patient care as a event.
" For 2022, the overall colour palette is dominated by shades of yellow," explains Judith van Vliet, ColorWorks senior designer, and leader of the ColorForward team, "and many of the other colours are joined to the yellow family. For case, many of the greens, reds, oranges, and some of the blues, have a high yellowish influence, creating a sense of the warmth of human connections that are interrupted by the social isolation the pandemic forces on united states of america. In addition, the yellowish greens are indicative of our need to reconnect with nature and avert the synthetic, including all of the screens and digital connections we must now use excessively."
Avient ColorWorks also offers seminars at its four design and technology centers around the world, equally well as at selected conferences and customer sites. These can exist conducted nearly and/or in-person when advisable.
Source: https://packagingsouthasia.com/type-of-article/new-product/avient-colorforward-experts/
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